Brand Groupies offers strategic consulting to build new brands and revamp current brands through strategy sessions and Mastermind groups in NJ and NYC. Whether you have a personal brand, a product or service, Chief Groupie Carey Balogh and team will help you create your brand pillars and clarify your brand strategy as the foundation to rock your brand in the long-term!

As an entrepreneur and award-winning business owner, Carey Balogh boasts 20+ years of experience in brand development, public relations, marketing, and special events.

Carey has worked with hundreds of start-up brands to international powerhouse clients like Gucci, Calvin Klein Collection, and Hublot Watches at the executive level. She co-founded Frolic!, a children’s rock ‘n’ roll–themed play space in Williamsburg, Brooklyn that was named “Best Play Space in NYC” by TimeOut New York Kids and licensed to the Children’s Museum of Manhattan.  She advises any size business ranging from local start-ups to more established brands – like her 100-year-old NYC architecture and design firm client –  and remains a proud member of Rook Coffee’s advisory board.


When Balogh is not raving about her favorite brands, she loves going to concerts with her husband and two young boys, drinking Rook Coffee, speaking about branding, supporting community charities, and playing guitar with her mom-only band Mamadrama.