How We Do It

Brand Groupies offers a spectrum of marketing & communication services customized to fit your business launch needs.

We analyze and then prioritize strategic steps for the greatest impact with maximum return on investment.

Brand Development

  • Brand identity: What is the essence of your brand, its core values and personality?

  • Brand differentiation: What sets your brand apart? 

  • Brand name and logo feedback

  • 360-degree brand building across all media platforms

Social Media

  • Set up social media presence (Facebook, Instagram, Twitter, Snapchat, etc.)

  • Set up online presence (Google, information/search sites)

  • Social media and content strategy

  • Development of integrated weekly/monthly social media calendars

Partnerships & Collaborations

  • Make introductions to trusted network

  • Strategic partnerships to leverage your brand

Community & Charity

  • Define community partnerships and charities to align with

  • Define key sponsorships and fundraisers

Marketing & Public
Relations Strategy

  • Market identification: Who is your target customer and market?

  • Creation of an integrated marketing plan and timeline

  • Creative PR ideas and roll-out strategy

  • Advertising and media planning

  • Web site set-up coordination

  • Photoshoot and image coordination

Copywriting

  • Web site content

  • Key messaging

  • Company profile

  • Bios

  • Press release

  • Collateral materials

  • Newsletters

Events

  • Event concept

  • Event strategy

  • Vendor network

Personal Branding

  • Styling

  • Image consultation

  • Business speakers