What We Do

Brand Groupies offers strategic consulting to launch new businesses and revamp current brands.

Build Your Brand. Rock Your Brand.
And Fans Will Come…

xo, BG

Are you thinking of starting a new business or almost ready to launch?

We are bombarded with thousands of marketing messages every day. How will your brand stand out and attract loyal fans or “groupies” (defined as enthusiastic supporters or followers) who rock your product or service and become your brand ambassadors through authentic word-of-mouth marketing?

Brand Groupies works with you in the early stages to set you up for long-term success with a strategic, customized 360-degree marketing communications plan. Once you have a compelling brand story and a consistent marketing roadmap, we believe everything else will fall into place.

Don’t make the mistake of waiting until after you open for business to build and market your brand. Build a captivated market talking about your brand BEFORE you open for business, and generate sales from Day 1! Brand Groupies will help get you there.

Build Your Brand. Rock Your Brand. And Fans Will Come…

Brand Groupies Will:

Establish your business and brand concept, target market and BUSINESS PLAN marketing strategy.

Discover your “wow” factors and unique BRAND STORY that will gain the attention of the media and captivate your target audience.

Develop your MARKETING TOOLS, including Web site coordination, online presence, print and press collateral for 360-degree branding across multiple platforms.

Customize a LAUNCH STRATEGY including marketing, public relations, social media and event initiatives.

Guide you on the direct road to creating word-of-mouth BUZZ before, during and after you launch.

Who inspires you as a businesswoman?
In general, anyone who knows how to brand. Branding is an art. It’s the truest art of business.

– Drew Barrymore
Marie Claire magazine

It hit me one day: People have funding and structure, but they don’t have a brand. Creating a brand is really difficult.



– Gwenyth Paltrow
Glamour magazine