Who We Are

Carey Balogh

Founder and Chief Groupie

brings 20+ years of big city executive experience in public relations, marketing, special events, brand development and management, along with her “I’ve been there” experience as a startup entrepreneur and award-winning business owner.

With a B.A. in Journalism/Public Relations from the University of Maryland and a Master certificate in Fashion Promotion from the Marangoni Institute in Milan, Italy, Balogh has worked in New York City and in Europe with hundreds of startup brands to international powerhouses, including Gucci, Calvin Klein Collection, Replay, D&G, LVMH’s Hublot, Orsay Restaurant Group, Bloomingdale’s, Cynthia Rowley, Wonderbra and more in the fields of fashion, food/beverage, music, entertainment and design.  Balogh’s brand Frolic! (the children’s rock ‘n’ roll play space concept she co-founded in Williamsburg, Brooklyn) was named “Best Play Space in NYC” by TimeOut New York Kids and licensed to the Children’s Museum of Manhattan.

Balogh has been featured in:

“I love working with entrepreneurs and new business ventures – they are passionate, driven, go-getters and creative visionaries. The road is a challenging one from the day you decide to start your own business to the day you launch.
We strive to prepare new businesses from the start with a memorable and captivating brand that attracts their target customers for long-term success!”

– Carey Balogh

When Balogh is not raving about her favorite brands, she loves spending time jamming at home with her husband and two young boys, drinking Rook Coffee, supporting various community charities, going to concerts and playing guitar with her band Mamadrama.