Who We Are

Carey Balogh

Founder and Chief Groupie

As an entrepreneur and award-winning business owner, Balogh brings 20+ years of experience in public relations, marketing, special events, brand development and management.

Balogh holds a B.A. in Journalism/Public Relations from the University of Maryland and a Master’s Certificate in Fashion Promotion from the Marangoni Institute in Milan, Italy. Immersed in the world of fashion, food/beverage, music, entertainment, and design, Balogh has worked with hundreds of start-up brands and international powerhouses in New York City and Europe including Gucci, Calvin Klein Collection, D&G, LVMH’s Hublot watches, Orsay Restaurant Group, Bloomingdale’s, Cynthia Rowley, Wonderbra and more. Balogh’s brand Frolic! (a children’s rock ‘n’ roll play space concept she co-founded in Williamsburg, Brooklyn) was named “Best Play Space in NYC” by TimeOut New York Kids and licensed to the Children’s Museum of Manhattan.

Balogh has been featured in:

“I love working with entrepreneurs and new business ventures – they are passionate, driven, go-getters and creative visionaries. The road is a challenging one from the day you decide to start your own business to the day you launch.
We strive to prepare new businesses from the start with a memorable and captivating brand that attracts their target customers for long-term success!”

– Carey Balogh

When Balogh is not raving about her favorite brands, she loves spending time jamming at home with her husband and two young boys, drinking Rook Coffee, supporting various community charities, going to concerts and playing guitar with her band Mamadrama.