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Brand Groupies is a women-owned strategic communications agency serving the built industry.

We’re obsessed with your brand.

For over a decade, we’ve spotlighted visionary executives, leading with our modern approach to Public Relations, Podcasting, and Social Media as an interconnected ecosystem to build brand visibility and drive business growth.

We partner with national brands in commercial architecture, design, real estate, and beyond.

We make our clients impossible to ignore.

Our Services

Social Media &
Content Management

BUILT TO BREAK THROUGH: We build your B2B brand’s presence where it matters most. From scroll-stopping visuals to authentic storytelling, we grow your influence and expand your reach by humanizing your brand. Whether it’s your company or your executives, we craft content that resonates, shows up where your audience is, and cuts through the algorithm – lifting your voice above the noise.

Public Relations

BUILT FOR BUZZ: Meet the modern approach to PR. We build brand awareness by putting visionary leaders in the spotlight. Whether we’re telling your story or equipping you to tell it yourself, we create visibility that converts. From media features to keynote stages to podcast guest spots, we deliver a steady spotlight that keeps you top of mind in your industry and beyond.

Podcast Media Tour (PMT): A differentiated offering within PR, this puts your leadership voices center stage through targeted guest appearances on the podcasts everyone in your industry (and beyond!) is tuning into. By leveraging established platforms, we spotlight the faces of your brand, showcase your “wow” factors, and authentically and meaningfully grow your audience. Each episode lives far beyond its release date – with evergreen content that fuels social campaigns, newsletters, websites, and co-promotions with hosts. The ripple effect compounds into new business opportunities, speaking invitations, and a lasting legacy of thought leadership.

Podcast Management

BUILT TO BE HEARD: From concept to global distribution, our podcast management services amplify founders, executives, and experts by sharing their stories on a modern stage with ripple effects far beyond the mic. Each episode fuels your social presence, boosts visibility, and opens doors to the industry connections that matter most.

View Our Shows

Clients

Meet The Groupies

LEADERSHIP

Carey Balogh

FOUNDER & CEO
Bio

Lauren Sleeman

PARTNER & PRESIDENT
Bio

Olivia Cody

VICE PRESIDENT OF CONTENT STRATEGY
Bio

TEAM

Jenna

SOCIAL MEDIA & CONTENT MANAGER

Kevin 

PODCAST EDITOR

Ming 

PODCAST PRODUCER

Aleksandr

VIDEO DESIGNER

MK 

MEDIA TRAINER

Scott

Financial Strategist

Megan

ACCOUNTANT

Andrea

BOOKKEEPING

What Clients Are Saying

  • Cyndie Williams

    Executive Director, Carpenter Contractor Trust

    Brand Groupies has done everything from lifting all the social, creating the content, helping us with the script, they did a whole work over on what we wanted to accomplish in our mission. They give us the plate and we eat from it. It's been wonderful and easy. It's just a powerful, powerful brand that they've created.

  • Anthony Abrantes

    Assistant Executive Secretary-Treasurer, Eastern Atlantic States Regional Council of Carpernters

    This podcast is well worth the minimal investment based on the return that we're getting, since we can control the narrative and you have endless content that goes on forever, versus just putting something on social media. For us it's been extremely seamless, where, it was like, plug and play right into our schedule.

  • Christian Giordano

    Mancini Duffy President & Co-Owner

    I cannot say enough great things about Brand Groupies. They have helped us modernize our 100-year-old brand through social media, PR, and beyond. We are now leaders in our sector thanks to them. Carey and Lauren gave me the tools and confidence to start and sustain a Podcast that is now one of the top Podcasts in the Architecture Industry.

Press

EntreArchitect Podcast

2B Bolder Podcast

The Zweig Letter Podcast

Inside the Firm Podcast

TRXL Podcast

New York Real Estate Journal

Contact

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CAREY BALOGH, Founder & CEO

Carey Balogh is a visionary entrepreneur with decades of experience transforming executives into industry leaders and building lasting client relationships. In 2015, she founded Brand Groupies, a women-owned strategic communications agency serving the built industry. Passionate about amplifying her clients’ stories, Carey named the agency “Brand Groupies” to capture her fan-like dedication to their success. With a global perspective shaped by years abroad and in New York City, and a career working with luxury brands like Gucci and Hublot, Carey has a unique ability to connect with people – helping clients see their vision clearly and bring it to life through thoughtful, strategic action. 

An early adopter in the podcasting space, Carey launched the Brand Groupies Podcast in January 2018, providing her clients with a platform to share their stories in their own words. It has since evolved into a platform for business leaders and disruptors who are shaping the future of architecture, design, real estate, and beyond.

She is an active member of R.E.N.T. (Real Estate Networking & Transactions) in New York City. A passionate entrepreneur, Carey previously co-founded Frolic!, a rock ‘n’ roll-themed children’s play space later acquired by the Children’s Museum of Manhattan. When she’s not building brands or hosting the Brand Groupies Podcast, Carey can be found playing guitar in her mom band, Mamadrama, and spending time with her husband and two sons.

LAUREN SLEEMAN, Partner & President

Lauren Sleeman is a corporate communications and public relations executive with decades of experience building and scaling global brands. Before joining Brand Groupies in 2020, Lauren built and led one of the top PR firms in New York City and has worked with legacy fashion brands including Hermès and Burberry – experience that shaped her world-class approach to brand storytelling and strategy.

With an insider’s perspective shaped by her family’s roots in construction and design, Lauren has a unique ability to connect with clients, identify what sets them apart, and shape strategies that move both their brands and their businesses forward. She has redefined podcasting as the new frontier of PR and executive visibility, creating platforms that elevate leaders and brands while reshaping the way networking occurs in the industry. Under her direction, Brand Groupies’ podcasts consistently rank in the top 5–10% globally, cementing the firm’s reputation for innovation.

As Partner and President, Lauren’s leadership has propelled Brand Groupies from a boutique agency into a nationally recognized communications firm, strategically expanding its services, operations, and team while positioning the company at the cutting edge of communications in the built environment.

Her impact has been recognized by the New York Real Estate Journal’s “Rising Stars” list, and she is an active member of R.E.N.T. (Real Estate Networking & Transactions) in New York City. When she’s not scaling businesses and building connections, Lauren can be found traveling to the world’s best beaches – Byron Bay is her favorite – or honing her backhand on the tennis court. She lives with her Aussie husband and their six children.

Olivia Cody

Vice President of Content Strategy

As Vice President of Content Strategy, Olivia brings a blend of creativity, insight, and fresh perspective to every Brand Groupies client partnership.​​ She bridges the Social Media, PR, and Podcasting verticals to ensure a seamless and consistent approach at every touchpoint.

Before joining Brand Groupies, Olivia spent nearly two decades in the CPG world leading communications for global corporate beauty and lifestyle brands, causes, and industry voices – helping lipsticks fly off shelves and household names stay top of mind. After years of shaping 360° campaigns and narratives that resonated with millions of consumers, she shifted her focus to the built world – a pivot that felt both natural and exciting.

Today, she aims to channel her expertise into guiding visionary companies and their leaders to capture attention, build influence, and connect in authentic, lasting ways. Known for her sharp instincts and collaborative energy, Olivia is the steady force behind countless stories, results, and well-earned buzz – driven by a passion for the people and ideas that make brands shine.

When unplugged, Olivia is most often found on the sidelines of a sports field cheering on her two boys. She lives with her husband and sons, fueled by plenty of coffee and a love of full, busy days.