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BRANDGROUPIES.COM2026-10-19T03:53:13+00:00

Founded in 2015, Brand Groupies is a women-owned strategic communications agency. We spotlight visionary leaders through our modern approach to PR via Podcast Management, Podcast Media Tour™ (PMT), and Social Media Management building executive visibility and amplifying thought leadership – and ultimately driving business growth. 

 We make our clients 

impossible to ignore.

Our Services

Podcast Management

BUILT TO BE HEARD: From concept to global distribution, our podcast management services give founders and industry experts a modern platform to share their stories, build visibility, and make meaningful connections. We handle the heavy lifting, making podcasting easy for busy executives while creating an intimate, conversational way to network with industry leaders. Each episode extends far beyond the mic – fueling social content, amplifying thought leadership, and opening doors to new business opportunities.

Since 2018, we’ve produced and managed podcasts across a myriad of industries from architecture, design, hospitality, sports, education, insurance, and beyond.

View Our Shows

Podcast Media Tour™

BUILT FOR BUZZ: Meet the modern approach to PR. Our Podcast Media Tour™(PMT) puts founders and industry leaders in the spotlight through targeted guest appearances on podcasts their audiences are already listening to. We make it easy for busy executives to share their expertise, build meaningful connections, and reach new audiences. Each appearance extends far beyond the mic – fueling social content, amplifying thought leadership, and opening doors to new business opportunities.

 

Social Media Management

BUILT TO BREAK THROUGH: We build your B2B brand’s presence where it matters most. From scroll-stopping visuals to authentic storytelling, we grow your influence and expand your reach by humanizing your brand. Whether it’s your company or your executives, we craft content that resonates, shows up where your audience is, and cuts through the algorithm – lifting your voice above the noise.

Clients

Meet The Groupies

LEADERSHIP

Carey Balogh

FOUNDER & CHIEF BRAND OFFICER
Bio

Lauren Sleeman

CHIEF EXECUTIVE OFFICER
Bio

Olivia Cody

VICE PRESIDENT OF CONTENT STRATEGY
Bio

TEAM

Ren

SOCIAL MEDIA & CONTENT MANAGER

Kevin 

PODCAST EDITOR

Ming 

PODCAST PRODUCER

Aleksandr

VIDEO DESIGNER

MK 

MEDIA TRAINER

Scott

Financial Strategist

Meghan

ACCOUNTANT

Andrea

BOOKKEEPING

What Clients Are Saying

  • Cyndie Williams

    Executive Director, Carpenter Contractor Trust

    Brand Groupies has done everything from lifting all the social, creating the content, helping us with the script, they did a whole work over on what we wanted to accomplish in our mission. They give us the plate and we eat from it. It's been wonderful and easy. It's just a powerful, powerful brand that they've created.

  • Anthony Abrantes

    Assistant Executive Secretary-Treasurer, Eastern Atlantic States Regional Council of Carpernters

    This podcast is well worth the minimal investment based on the return that we're getting, since we can control the narrative and you have endless content that goes on forever, versus just putting something on social media. For us it's been extremely seamless, where, it was like, plug and play right into our schedule.

  • Christian Giordano

    Mancini Duffy President & Co-Owner

    I cannot say enough great things about Brand Groupies. They have helped us modernize our 100-year-old brand through social media, PR, and beyond. We are now leaders in our sector thanks to them. Carey and Lauren gave me the tools and confidence to start and sustain a Podcast that is now one of the top Podcasts in the Architecture Industry.

Press

EntreArchitect Podcast

2B Bolder Podcast

The Zweig Letter Podcast

Inside the Firm Podcast

TRXL Podcast

New York Real Estate Journal

Contact

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Carey Balogh is a visionary entrepreneur with decades of experience transforming executives into industry leaders and building lasting client relationships. In 2015, she founded Brand Groupies, a women-owned strategic communications agency serving the built industry. Passionate about amplifying her clients’ stories, Carey named the agency “Brand Groupies” to capture her fan-like dedication to their success. With a global perspective shaped by years abroad and in New York City, and a career working with luxury brands like Gucci and Hublot, Carey has a unique ability to connect with people – helping clients see their vision clearly and bring it to life through thoughtful, strategic action. 

An early adopter in the podcasting space, Carey launched the Brand Groupies Podcast in January 2018, providing her clients with a platform to share their stories in their own words. It has since evolved into a platform for business leaders and disruptors who are shaping the future of architecture, design, real estate, and beyond.

She is an active member of R.E.N.T. (Real Estate Networking & Transactions) in New York City. A passionate entrepreneur, Carey previously co-founded Frolic!, a rock ‘n’ roll-themed children’s play space later acquired by the Children’s Museum of Manhattan. When she’s not building brands or hosting the Brand Groupies Podcast, Carey can be found playing guitar in her mom band, Mamadrama, and spending time with her husband and two sons.

Lauren Sleeman is a corporate communications and public relations executive with decades of experience building and scaling global brands. Before joining Brand Groupies in 2020, Lauren built and led one of the top PR firms in New York City and has worked with legacy fashion brands including Hermès and Burberry – experience that shaped her world-class approach to brand storytelling and strategy.

With an insider’s perspective shaped by her family’s roots in construction and design, Lauren has a unique ability to connect with clients, identify what sets them apart, and shape strategies that move both their brands and their businesses forward. She has redefined podcasting as the new frontier of PR and executive visibility, creating platforms that elevate leaders and brands while reshaping the way networking occurs in the industry. Under her direction, Brand Groupies’ podcasts consistently rank in the top 5–10% globally, cementing the firm’s reputation for innovation.

Lauren’s leadership has propelled Brand Groupies from a boutique agency into a nationally recognized communications firm, strategically expanding its services, operations, and team while positioning the company at the cutting edge of communications in the built environment.

Her impact has been recognized by the New York Real Estate Journal’s “Rising Stars” list, and she is an active member of R.E.N.T. (Real Estate Networking & Transactions) in New York City. When she’s not scaling businesses and building connections, Lauren can be found traveling to the world’s best beaches – Byron Bay is her favorite – or honing her backhand on the tennis court. She lives with her Aussie husband and their six children.

Olivia Cody brings a blend of creativity, insight, and fresh perspective to every Brand Groupies client partnership.​​ She bridges the Social Media, PR, and Podcasting verticals to ensure a seamless and consistent approach at every touchpoint.

Before joining Brand Groupies, Olivia spent nearly two decades in the CPG world leading communications for global corporate beauty and lifestyle brands, causes, and industry voices – helping lipsticks fly off shelves and household names stay top of mind. After years of shaping 360° campaigns and narratives that resonated with millions of consumers, she shifted her focus to the built world – a pivot that felt both natural and exciting.

Today, she aims to channel her expertise into guiding visionary companies and their leaders to capture attention, build influence, and connect in authentic, lasting ways. Known for her sharp instincts and collaborative energy, Olivia is the steady force behind countless stories, results, and well-earned buzz – driven by a passion for the people and ideas that make brands shine.

When unplugged, Olivia is most often found on the sidelines of a sports field cheering on her two boys. She lives with her husband and sons, fueled by plenty of coffee and a love of full, busy days.