Brand Groupies

Brand Groupies is a women-owned strategic communications agency serving the built industry.

We’re obsessed with your brand.

For over a decade, we’ve spotlighted visionary executives, leading with Social Media, Public Relations, and Podcasting as an interconnected ecosystem to build brand visibility and drive business growth.

We partner with national brands in commercial architecture, design, real estate, and beyond.

We make our clients impossible to ignore.

Our Services

Social Media &
Content Management

BUILT TO BREAK THROUGH: We build your B2B brand’s presence where it matters most. From scroll-stopping visuals to authentic storytelling, we grow your influence and expand your reach by humanizing your brand. Whether it’s your company or your executives, we craft content that resonates, shows up where your audience is, and cuts through the algorithm – lifting your voice above the noise.

Public Relations

BUILT FOR BUZZ: Meet the modern approach to PR. We build brand awareness by putting visionary leaders in the spotlight. Whether we’re telling your story or equipping you to tell it yourself, we create visibility that converts. From media features to keynote stages to podcast guest spots, we deliver a steady spotlight that keeps you top of mind in your industry and beyond.

Podcast Media Tour (PMT): A differentiated offering within PR, this puts your leadership voices center stage through targeted guest appearances on the podcasts everyone in your industry (and beyond!) is tuning into. By leveraging established platforms, we spotlight the faces of your brand, showcase your “wow” factors, and authentically and meaningfully grow your audience. Each episode lives far beyond its release date – with evergreen content that fuels social campaigns, newsletters, websites, and co-promotions with hosts. The ripple effect compounds into new business opportunities, speaking invitations, and a lasting legacy of thought leadership.

Podcast Management

BUILT TO BE HEARD: From concept to global distribution, our podcast management services amplify founders, executives, and experts by sharing their stories on a modern stage with ripple effects far beyond the mic. Each episode fuels your social presence, boosts visibility, and opens doors to the industry connections that matter most.

Clients

Meet The Team

Carey Balogh

FOUNDER & CEO

Lauren Sleeman

PARTNER & PRESIDENT

Caitlin Kean

DIRECTOR OF CONTENT STRATEGY

Jenna Garcia

SOCIAL MEDIA & CONTENT MANAGER

Ming Chen

PODCAST PRODUCER

Kevin Palmieri

PODCAST EDITOR

Testimonials

Cyndie Williams

Executive Director, Carpenter Contractor Trust

Brand Groupies has done everything from lifting all the social, creating the content, helping us with the script, they did a whole work over on what we wanted to accomplish in our mission. They give us the plate and we eat from it. It's been wonderful and easy. It's just a powerful, powerful brand that they've created.
Anthony Abrantes

Assistant Executive Secretary-Treasurer, Eastern Atlantic States Regional Council of Carpernters

This podcast is well worth the minimal investment based on the return that we're getting, since we can control the narrative and you have endless content that goes on forever, versus just putting something on social media. For us it's been extremely seamless, where, it was like, plug and play right into our schedule.
Christian Giordano

Mancini Duffy President & Co-Owner

I cannot say enough great things about Brand Groupies. They have helped us modernize our 100-year-old brand through social media, PR, and beyond. We are now leaders in our sector thanks to them. Carey and Lauren gave me the tools and confidence to start and sustain a Podcast that is now one of the top Podcasts in the Architecture Industry.