CAREY BALOGH, FOUNDER & CEO

With over 25+ years of experience in brand development and management, public relations, social media, marketing, and special events, Carey is a visionary entrepreneur who delivers exceptional experiences for clients in architecture, design, construction, engineering, real estate, education, and related services.

In 2015, Carey founded Brand Groupies to bring a 360-degree approach to every strategy, driving long-term growth and increasing brand awareness for legacy companies like Mancini Duffy. 

Before launching Brand Groupies, Carey was a PR director for brands like Hublot and Gucci, and co-founded Frolic!, a rock ‘n’ roll-themed children’s play space in Williamsburg, Brooklyn. Frolic! was named Best Play Space in NYC by TimeOut New York Kids and later acquired by the Children’s Museum of Manhattan. 

Carey earned her bachelor’s degree in journalism and public relations from the University of Maryland and a master’s degree in fashion promotion from the Marangoni Institute in Milan. When she’s not hosting the Brand Groupies Podcast or playing guitar in her mom band, Mamadrama, Carey enjoys traveling with her husband, two sons, and dog Maple. 

LAUREN SLEEMAN, PARTNER & PRESIDENT

Equal parts creative and strategic, Lauren is a corporate communications and public relations expert who helps executives shape their public personas. Led by 20 years of trusted client and media relationships, Lauren has developed and implemented internal and external strategies to increase client visibility and promote long-term brand growth. 

With a keen understanding of the ever-evolving multimedia landscape, Lauren unites insider perspective and expert leadership to create real-time results for clients. From print to digital to podcasts and broadcasting, Lauren shines a spotlight on the dynamic people and stories that fuel brands and businesses.

Her work has been featured in Forbes, The New York Times, and the New York Post and also includes high-profile events and initiatives for national brands like Burberry, and Hermès.

Lauren received her bachelor’s degree in communications from the University of Delaware. She enjoys traveling to the best beaches worldwide and spending time with her husband, six children and dog Charlie.

CAITLIN KEAN, DIRECTOR OF CONTENT STRATEGY

As our Director of Content Strategy, Caitlin leads our content team across our Social Media, PR, and Podcasting divisions with a sharp editorial eye and a deep understanding of what cuts through in today’s attention economy.

Before joining Brand Groupies, Caitlin was a Senior Brand Strategist for 5+ years at X (formerly Twitter), where she helped major brands like Netflix, Louis Vuitton, and PepsiCo show up meaningfully in culture through integrated campaigns. As an Associate Creative Director for 8+ years at VaynerMedia under Gary Vaynerchuk, she led storytelling and social-first creative for clients like Unilever and JP Morgan Chase. Caitlin’s career began on the operational side as a Project Manager for Boston-based WinnCompanies, a property development and management company.

Caitlin was a first-mover in the podcast space, having launched a podcast in 2015 with her husband and continues to host and produce her own personal podcast today about motherhood and pop culture. But the best things she's produced is her three children.

JENNA GARCIA, SOCIAL MEDIA & CONTENT MANAGER

As our Social Media & Content Manager, Jenna leads the development and execution of digital content across client accounts. With a focus on strategy, brand alignment, and community engagement, Jenna shapes the way clients show up online - bringing consistency and creative excellence to every post. 

Jenna is a Drexel University graduate with degrees in Political Science and Marketing. Her passion for digital storytelling started in middle school when Jenna grew her personal YouTube channel to over 3 million views. With over 5 years experience in branded social media, she’s created digital content for tech, hospitality, and media clients including NBC Universal, Children’s Hospital of Pennsylvania, and the Philadelphia Eagles. She specializes in content creation, video editing, and social strategy, with a sharp eye for what drives engagement and builds audience loyalty.

Jenna's passionate about fashion, gaming, and a good dose of competition on the pickleball court. Her Frenchie, Cooper, is never far - and neither is her morning coffee.