Brand Groupies is a full-service boutique branding agency specializing in launching new brands and rebranding decades-old brands. Brand Groupies curates a passionate, trusted, and experienced A-list team (ie. your brand “groupies”) to streamline and implement strategies that will make you look and feel like a rock-star brand across all touch points. Whether you have a personal brand, a product or service, Chief Groupie Carey Balogh and team will help you clarify and prioritize your initiatives and investments for the most buzz, best ROI, and highest standards to rock your brand in the long-term!

An entrepreneur and award-winning business owner, Carey boasts 20+ years of experience in brand management, public relations, marketing, and business development, working with hundreds of start-up brands to international powerhouse clients like Gucci, Calvin Klein Collection, and Hublot Watches at the executive level. She co-founded Frolic!, a children’s rock ‘n’ roll–themed play space in Williamsburg, Brooklyn that was named “Best Play Space in NYC” by TimeOut New York Kids and acquired  by the Children’s Museum of Manhattan.  She is a proud Board Member of Lotus Outreach International and advisor to Rook Coffee.


When Carey is not raving about her favorite brands, she loves going to concerts with her husband and two young boys, drinking Rook Coffee, speaking about branding, supporting community charities, and playing guitar with her mom-only band Mamadrama.