Meet The Groupies
CAREY BALOGH, FOUNDER & CHIEF EXECUTIVE GROUPIE
In 2015, Carey founded her full-service branding agency BRAND GROUPIES to guide brands toward success with a cohesive, 360-degree approach to marketing, connecting the right creative buzz-worthy initiatives to meet her clients’ goals with the “big picture” always in mind.
Carey boasts 20+ years of experience in brand development and management, public relations, social media, marketing, and high-profile events in fashion, design, hospitality, food/beverage, and entertainment. As a PR Director, Carey has worked with international powerhouse clients including Gucci, Calvin Klein, and Hublot Watches (LVMH) in New York City and Milan. She co-founded Frolic!, a children’s rock ‘n’ roll-themed play space in Williamsburg, Brooklyn that was named “Best Play Space in NYC” by TimeOut New York Kids and acquired by the Children’s Museum of Manhattan. Carey received her B.A. in Journalism from the University of Maryland and a Masters in Fashion Promotion from the Marangoni Institute in Milan.
LAUREN GENEST, VICE GROUPIE OF PUBLIC RELATIONS
With nearly 20 years of corporate communications and events expertise, Lauren has devised compelling PR and marketing campaigns for leading global lifestyle clients in New York City. Through a creative lens, she’s strategically developed and implemented extensive internal and external communications strategies, as well as marketing initiatives to move the needle and achieve her clients’ long-term growth plans. Lauren has an extensive range of experience working with a mix of larger corporate clients, including New Balance, Puma, Juicy Couture, Nine West, Intermix, Steve Madden, Rent the Runway and Ulla Johnson. Throughout her career, Lauren has spearheaded high-profile events for international fashion designers and charity galas for a wide array of fashion, travel and lifestyle brands, including Burberry, Hermes, Escada, Casa de Campo Resort and The Winter Antiques Show. Lauren received her B.A. in Communications from The University of Delaware and has been featured in The New York Times.
LEXI BYTHROW, SOPR COORDINATOR
Called a “next generation marketer" by Gen Z expert Mark Beal, Lexi Bythrow supports both the agency’s social and public relations division, leveraging Brand Groupies’ signature “SOPR” method for a 360-approach for our clients. With experience in research, media relations, and bringing her clients’ brands to life through a strategic, cutting-edge approach, Lexi infuses a fresh lens and creative outlook to help take brands to the next level. Lexi loves to dance and is a choreographer for Rutgers Performing Dance Company. She is continuing her education at Rutgers University in the Master of Communication and Media program.