Services
BRAND GROUPIES specializes in social media, public relations, and podcast management.
What differentiates BRAND GROUPIES is that our team has over 40 years of combined experience and leadership in social media, PR, marketing, events, and branding. We work with B2B brands in traditional commercial industries - architecture, engineering, construction, design, and real estate - and make you stand out from your competition. We become your "in-house" strategy team, a seamless extension of your internal team (a.k.a. your brand groupies).
Our mission is to help you prioritize your company's long-term goals for the best ROI, creatively reach your target market, and implement buzz-worthy strategies that will make you look and feel like a rock star brand across all touchpoints.
Social Media
We develop creative social media strategies, engaging content, and targeted marketing game plans. Whether you need us to launch your social media channels or reimagine your current approach, we select and identify social channels based on your brand pillars, target market, and long-term goals.
We create engaging, eye-catching content and oversee day-to-day management of LinkedIn, Instagram (Stories, Reels), Facebook, X, TikTok, Threads, and YouTube.
Public Relations
We strategically identify top PR and marketing opportunities, partnerships, and events based on your target audience(s) for maximum impact moving forward. We hone your brand story to create a compelling narrative for media.
We work with your assets to promote your brand and raise your leadership team’s presence in local, regional, and national media outlets to proactively keep you consistently “in the news” by spotlighting the most buzz-worthy facets of your brand.
PODCAST MEDIA TOUR
We book your company leaders as guests on Podcasts to increase their executive visibility industry-wide and beyond.
By spotlighting the dynamic face(s) behind your brand's leadership in an authentic, engaging way helps to amplify key messaging and fuel business growth.
The video episodes can be integrated into existing social media and marketing initiatives for timeless and legacy content.
PODCAST MANAGEMENT
We launch and manage every aspect of our clients' branded podcasts from naming, branding, guest logistics, production, and creative to utilize it as a buzz-generating tool in our approach.
Our strategy to co-promote episodes and pulse out curated video clips and impactful messaging extends the reach through a consistent social media strategy, as well as providing content for your company's newsletters, website, social media, and beyond.